The Tag Mapping page is a page where you can create your tags and use them to collect and store your audience members’ personal data.
Once you have submitted the mapping, you are ready to use your tags to collect and store your audience members’ personal data!
For example, when you import your list of subscribers and their personal data into your messaging campaign in the Opt-In Manager page, you can map your personal data columns to your tags. Once the import process is completed, you can view the personal data of each phone number by clicking the “Personal Data” link.
Clicking the “View” link will display all the personal data of the subscriber.
Note that we do not recommend editing the tags that are already used in messaging campaigns since that will affect ongoing campaigns and data collection.
The purpose of a dynamic merge tag is to personalize the text sent to each customer. After setting the tag mapping, you can import data to your audience list by mapping the data to your tags. You can add the tag name in the custom label option.
You can include dynamic merge tags in either SMS or MMS message body in this format: {$variable|default}. The tags are replaced with data from your audience list prior to delivery. If your tag is First-Name, you could add {$First-Name|Customer}. The tag is not case sensitive, so {$first-name|Customer} would also work.
Then our system will replace the tag with the first name of the recipient before delivery. If the first name is not present, we will replace the tag with the default value of ‘Customer’ instead.
For example, let’s say your message text includes the following text with dynamic merge tag: Hi, {$first-name|customer}!. For personal text messages, clients can use dynamic merge text to say, “Hi, John!” for a particular phone number that has the personal data, ‘John’ as the first name. And if there is no personal data associated with the phone number, the recipient will receive the text saying, “Hi, Customer!”