SMS data collection allows you to collect data from your subscribers through 2-way SMS. By creating questions, you can collect data in the SMS replies to those questions.
Subscribers will receive an SMS question in the form of an automatic response or scheduled message from your messaging campaign. Once they receive the message, they will respond back with their answers via SMS. Then, you can trigger a message response or a campaign opt-in.
When subscribers respond to an SMS data collection question, we save their answers as subscriber data under the ‘View Data’ column of the campaign’s Audience Manager page. Note that the subscriber data is only available within the campaign that a subscriber has responded to. If a subscriber opted into multiple campaigns within the same account, their other campaigns will not receive the collected data.
Use the collected data in future messages as dynamic merge tags within the text. Also, you can use the collected email addresses to subscribe to an email campaign. Moreover, you can export the collected data and use it for your own analysis or segmentation.
To begin creating your data collection question, go to the SMS Data Collection page and click the ‘Add Data Collection Question’ button.
You can send the SMS Data Collection messages as an automatic response or as a scheduled message. Also, you can select an SMS Data Collection question. Then, it will add the question text into the SMS body. Also, you can adjust the SMS text before submitting it without interfering with the collection process.