Text messaging campaigns are a marketing tool that businesses use to promote their products and/or services through SMS and MMS messaging. With text messaging campaigns businesses can directly reach and engage their customers with various types of content such as text, images, videos, and more. The messaging platform allows account holders to create and manage their SMS/MMS campaigns for sending mass SMS/MMS text messages to their audience or customers.
To create a campaign, select the “Create Campaign” button at the top right-hand side of the “SMS/MMS Campaigns” page and provide information for the campaign.
SMS is limited to 160 characters. Sending a message containing more than 160 characters will cause the message to be sent as multiple messages. SMS concatenation will send SMS messages over 160 characters as multiple messages with a special flag to combine them into a long message on the device. This allows messages up to 640 characters to appear as a single message on the users’ devices. It is important to note that Sprint does not support this feature. Messages exceeding 160 characters will be received as multiple messages on Sprint devices.
Yes, subscribers must receive a confirmation message once they are opted into a campaign. If you want to use a custom confirmation message that is compliant with MMA Guidelines, you can turn off the default confirmation in the settings page.
Yes, with SMS/MMS campaigns you are able to reach an international audience. For international numbers please select the proper country code before adding the number to the audience list. When running an international campaign, keep in mind the international messaging laws.
Yes, with our subscribe API. Learn more about subscribe API.
If a person subscribes to a campaign more than three hours after a bulk message is scheduled for delivery, then that user will not receive the message. They will, however, receive subsequent scheduled messages.
Text messaging “STOP” on the campaign’s short code will opt the subscriber out of that campaign. This will also opt the subscriber out of ALL the campaigns in your account with that particular short code. Note that the subscriber will not be opted out of campaigns that have different short codes. If a campaign has multiple short codes, then text messaging “STOP” on any short code from that campaign will opt the subscriber out of that campaign. This will also opt the subscriber out of ALL the campaigns in your account that include that short code.