The brokers or agents would be able to send additional messages, such as follow-up messages to engage with their potential customers. For example, brokers or agents could send updates, promotions, help-information, and/or instructions. Essentially, text messaging campaigns are a great marketing tool to engage with customers, who have already shown interest.
Advertisers often struggle to determine the effectiveness of a traditional media or social media marketing campaign, which promotes a phone number call to action. Using text messaging calls to action, the broker or agent can determine how many people have texted into the campaign. Thus, a text messaging call to action enables brokers or agents to better track the effectiveness of their promotions and optimize their marketing spend.