Creating a mobile game marketing strategy for your mobile gaming app can significantly increase the number of downloads of your app. Many gaming companies promote their games through traditional media, such as; billboards, posters, magazines, television, and radio. These mediums target the masses, but it can be tricky to track just how many people they reach and how many of those people convert. Skycore offers a simple and affordable way to track conversions in traditional media by integrating SMS Marketing and MMS marketing into your strategy.
By including an SMS Keyword and shortcode in the TV, Radio, or Print advertisement you are giving customers the ability to learn more without having to actually download the game right away. It may not be the most convenient time to visit the app store, or they might want time to consider downloading if it is not a free app.
Imagine a commercial on TV airs for a new game called Pixie Dust. The commercial is likely to be artistic as opposed to instructional. The advertiser wants to grab the attention of potential new players while making their loyal players remember to keep playing, and possibly get excited about a new level or feature. Viewers who have never downloaded and played the game, however, may not quite understand how the game works. By including an SMS keyword in the advertisement, viewers can learn about the game in one simple step on their mobile devices. You can send a video of the gameplay, deliver other incentives such as promo codes, provide them with updates, or just create and send fun content to keep them engaged. Also, you can ask questions and collect their SMS responses to learn more about your audience and what they want.