Improved Customer Information: Before this update you were limited to gathering information during opt-in time, import or through the API. With SMS Menu Response Actions you can continuously gather customer information throughout a campaign and store it into simple variable names. Using dynamic merge tags you can create personalized SMS, MMS and emails using information gathered from many data sources throughout the campaign.
Data Collection: Recognizing who your customers are and what they are interested in is critical for any business. Through Menu Response Actions you can easily send surveys out to your audience to gather opinions about your products and services. Using this information you can better allocate your marketing resources.
Customized Responses: For each question in your SMS you can provide an automatic response for each possible answer. The response can either be another SMS or MMS. This can be a great way to create interactive message flows or be a way to redirect customers with links to specific products.