SMS Menu and SMS Polls

Have a 2-way SMS Conversation with SMS Polls

Menu Response Actions (MRA) and SMS Data Collection have been added as new features.  MRA allows you to create quizzes and surveys with open ended or multiple choice answers.  Data from customer answers of these SMS polls are collected and stored as subscriber data.  Later in your messaging campaign, you can use this data by inserting it within messages using dynamic merge tags. You can also simply export the data as a CSV file for analysis.  These special SMS questions can be scheduled as message blasts during a campaign, or as an automatic response upon opt-in.  The response actions that are carried out after a customer replies are set up when creating the SMS MRA.

sms menu and polls for opinion gathering

Benefits of SMS Menus

Improved Customer Information: Before this update you were limited to gathering information with an opt-in form, CSV import or through the API.  With SMS Menu Response Actions, you can continuously gather customer information throughout a campaign and store it into simple variable names.  Using dynamic merge tags, you can create personalized SMS, MMS and emails using information gathered from many data sources throughout the campaign.

Data Collection: Recognizing who your customers are and what they are interested in is critical for any business.  Through Menu Response Actions you can easily send SMS Polls out to your audience to gather opinions about your products and services.  Using the information gathered, you can better allocate your marketing resources.

Customized Responses: For multiple choice questions, you can provide an automatic response that will differ depending on their answer.  The response can either be another SMS or an MMS.  It can even contain another SMS data collection question.  This can be a great way to create interactive message flows or be a way to redirect customers with links to specific products.

May 21st, 2014|