Improved Customer Information: Before this update you were limited to gathering information with an opt-in form, CSV import or through the API. With SMS Menu Response Actions, you can continuously gather customer information throughout a campaign and store it into simple variable names. Using dynamic merge tags, you can create personalized SMS, MMS and emails using information gathered from many data sources throughout the campaign.
Data Collection: Recognizing who your customers are and what they are interested in is critical for any business. Through Menu Response Actions you can easily send SMS Polls out to your audience to gather opinions about your products and services. Using the information gathered, you can better allocate your marketing resources.
Customized Responses: For multiple choice questions, you can provide an automatic response that will differ depending on their answer. The response can either be another SMS or an MMS. It can even contain another SMS data collection question. This can be a great way to create interactive message flows or be a way to redirect customers with links to specific products.