One of the biggest issues casinos face is how to engage with and retain players. Through text messaging, casinos will be able to drive more foot traffic, chat with players and guests directly on their phones, and enroll players in player’s clubs. Casinos currently drive foot traffic by offering free parking, lodging, food, event tickets, or discounted rooms through email or direct mail. Text messaging is a much more effective way of letting players know about their non-gambling-related offers since text messaging has a better engagement and open rate compared to email. Non-gambling offers are essential for casinos to differentiate themselves from other casinos that offer similar gambling options. Players are more likely to come back to a specific casino if they feel welcomed and are reminded often on their phones. Text messaging provides a direct line of communication for casinos to promote the non-gambling incentives they are already providing through email. Casinos can then send additional text messages to personalize each player’s visit and get feedback on how their visit is going or could be improved. SMS can also be used to acquire player’s club members easily by enrolling players directly from their phones. By sending a series of questions to each potential new player, players can enter all of the necessary information to enroll in a players club. Questions can include age-gating and state-gating measures to ensure that everyone signing up is of age to gamble and obeys the state laws.