Adding an SMS call-to-action to your advertisement or landing pages can help to increase customer engagement by giving you the ability to communicate after they leave the page. The most widely used SMS call-to-action would be an SMS keyword, however using a keyword requires a customer to remember it and type it into their SMS messaging app. The more steps a consumer must carry out, the less likely they are to complete the process. The Click-to-SMS button is so powerful because it removes multiple steps required to opt-in.
The Click to SMS feature removes the steps of having to open the messaging app, typing in the short code and entering the keyword. Consumers will not need to close the landing page, open an app or memorize any short codes/keyword combinations. It is perfect for both landing pages and mobile advertisements.