Typically, requesting the email address from your customers on a mobile device would require the customer to click a link and fill out a form. By using text messaging you can text message the link directly to their device. Customers can submit their email address directly to you as part of a 2-way SMS conversation instead of filling out the form.
You can request the customer’s email address by sending them a simple text message or one that includes multimedia. Multimedia messages are engaging and can keep the attention of the customer for a longer period of time. Additionally, you can deliver incentives such as mobile coupons or coupon codes after they submit their email address.