How to use 2 way communication for customer engagement?
Our SMS marketing platform allows you to collect more information about your audience by asking them questions and having a conversation. You can ask a multiple choice question or an open ended question to get a response from each subscriber. Defining the conditional question and answer flow will allow you to ask only what is needed from each person over multiple messages.
When your customer responds to an SMS question, their answers get saved as part of their profile. All of the two way communication data can be viewed in the Audience Manager page and exported to an external CSV file. The data you collect from your interactions can be used for further customer segmentation and targeting.