Card Template Builder

Create Apple Wallet Passes or Google Pay Cards using our Card Template Builder. Passes or Cards are digital representations of plastic cards and tickets. Coupons, identification cards, boarding passes, and gift cards are a few forms a pass or a card can take. Below are the following settings used for the creation of a Pass or a Card within the Card Template Builder.


Provide the required Card Metadata.

Card template builder

CategoryThere are five card categories: Generic, Boarding Pass, Coupon, Event Ticket, and Store Card. The category selected will determine the layout of the final card. Once saved, the category of a card template cannot be edited. Examples of each card category can be previewed on the platform for your reference.
Template IDA unique identifier that is used to identify this card template. This ID is used in the API to add card data to the card or generate dynamic cards.
Internal/Technical NameThe internal name that will appear on the Card Templates page.
OrganizationThe name of the organization issuing the card. This name will appear in push notifications.
DescriptionA brief description of your card to be used by blind and low-vision users.
GenericBoth relevant time and location can be set. If you choose to set relevance, location is required, and time is optional.
Boarding PassBoth relevant time and location can be set.
Store Cards/CouponsOnly relevant location can be set.
Event TicketsBoth relevant time and location can be set. If you choose to set relevance, time is required and location is optional.


Manage the card template’s barcode with the BARCODE tab.

Barcode settings

Add BarcodeSelect whether or not to include a barcode in the card template.
Barcode TypeSelect the type of barcode to include in the card template: QR Code, Aztec, PDF417, or code128.
Barcode ValueThe value provided by the barcode when scanned. Set your barcode value to fixed or dynamic. If the card template includes a barcode, a barcode value must be assigned. The barcode value can be set as editable. Help text can be added to display more information about the barcode value field to users.
Fixed Value‘Fixed Barcode Value’ is used as barcode value for all cards generated using this template. ‘Default Barcode Value’ is used as default when the dynamic value is not generated or is missing from the API request or in the imported data file.
Text Below BarcodeThe text that is displayed beneath the barcode. This can be set as fixed, dynamic, or the same as the barcode value.

Header, Primary, Secondary & Auxiliary Fields

The header tab, primary tab, secondary tab, and auxiliary tab are all text fields that appear on the front of the card. They all behave similarly with a few notable differences.

Card text field settings

HeaderThe header text will always appear in the top right hand corner of the pass. Depending on the length of the header text, and the size of the logo image, the header text may overlap the logo image.
PrimaryIn most cases there is only one primary field, but when the card category ‘boarding pass’ is selected, there are two primary fields.
Secondary/AuxiliaryStore Card and Coupons allow up to two secondary and two auxiliary fields, while the remaining card categories allow up to four secondary and four auxiliary fields.
LabelData in label field is static where the text is the same for all users, except with API calls where the label text can be  dynamic if set so under the Advanced tab. Apple devices will display the label text in all capital letters. The color of the label text is determined by the ‘field label’ color in the appearance tab.
TypeThe type of text that will be used to populate the value field. The four type options are: text, date & time, number, and currency. Additional settings may be required once a type is selected. The value type ‘text’ is the only type where dynamic data can be inserted.
Value (Text)Data in the value field can be static where the text is the same for all users, or dynamic where the text can differ depending on the user. The color of the value text is determined by the ‘field value’ color in the appearance tab. The value can be set as editable. Help text can be added to display more information about the value field to users.

Back Fields

Back fields are located on the back of the digital card, and have the same layout regardless of the category. These text fields allow for more characters than the fields on the front of the card. Links, phone numbers, addresses, and email addresses will all be clickable when entered into the back field values. You are allotted up to four back fields. Labels are static whereas values can be set as dynamic or static.

Card back field settings


When relevance is triggered, the card will appear in a notification on the phone’s lock screen with a customized message. The relevance of a card can be determined by time and/or location. The card category selected will determine whether relevance is defined by time or location.

Card relevance settings


Located in the relevance tab, iBeacons display notifications on devices. While Relevance displays a notification based on a time and/or geographical location, iBeacons do so based on the location of a Beacon. A Beacon is a Bluetooth enabled device that serves as the physical midpoint of a region. When other Bluetooth enabled devices (i.e. user’s phones) that are connected to the Beacon are within the set region, they will have the ability to receive data transmitted from the Beacon. Devices such as an iPad can serve as a Beacon.

iBeacons display notifications settings

UUID (Universally unique identifier)A unique identifier is used to distinguish your beacon from other beacons.
MajorA number used to specify the Beacon within a group.
MinorA number used to identify specific Beacons.
Relevant TextThe text that will be displayed in the notification.


The Advanced tab allows you to set an expiration date of the card template. In addition, you can promote an app with a banner on the back of the card. To do this, provide the link to an iOS and/or Android application. The platform supports both Apple Wallet and Google Pay. You can use Dynamic Labels, to set dynamic labels for the header, primary, secondary, auxiliary and back fields, when using the API.

Advanced card settings


Setup the following Issuance.

Card issuance settings

in Mobile Wallet