What we do for you
We act as a consultative partner to agencies and brands for mobile marketing campaign strategy and campaign execution. This typically means providing best practices to key stakeholders and filling the resource gaps where needed. This could be anything from an MMS coupon design to suggesting TCPA compliant message flows. Simply put, we are here to help guide your team to reach your goals.
How we do it
We can provide services on a retainer or per project basis. Typically these are invoiced monthly along with the platform fees and transaction fees from the previous month. Depending on the level of involvement we will schedule daily, weekly, or monthly meetings with stakeholders to review the work and go over the tasks to be accomplished before next meeting.
Why we do it
Over the years we’ve transitioned from a completely self-service provider to a hands-on consultative partner with both technology and services. We offer a self-service model for agencies with in-house expertise as well as a full service model for agencies or brands who prefer managed services.
Customers who use our account management services will be assigned a dedicated account manager to manage the day to day administrative tasks within their account. Our account managers are experts in both our platform and industry best practices. They coordinate with stakeholders to provide campaign setup, data exports, content changes, message testing as well as reporting on the results.
Schedule & Monitor Campaigns
As part of the account management offering, we will setup and schedule sms marketing campaigns, email marketing campaigns, and mobile wallet campaigns. Your account manager will work with your internal team to ensure that each campaign is launched properly. As part of this process, we provide you with the ability to review and edit messaging before it is delivered to your customers. The account manager will perform tests prior to the start of the campaign, as well as monitor the campaign during scheduled deliveries.
Reports and statistics are a key component to measuring the success of a campaign. The account management team can generate weekly, monthly, and quarterly reports depending on your needs. Reports can include:
- Campaign Messaging Reports
- Campaign Opt-in Reports
- Individual Messaging Reports
- Pass Generation/Installation Reports
- Click-through Reports
Define your goals and KPIs
We can help you define specific and measurable goals that are both achievable and realistic given your budget. We can show you how to measure your goals with our platform as well as advise you about integrations into other analytics platforms that can track additional KPIs.
Gather Market Research
Do you know how your market perceives mobile messaging or how your customers use their mobile wallet? Are you aware of what your competition is doing in mobile marketing? We have third party partnerships that have put together detailed analysis of consumer behavior on mobile in various industries.
Tailor the Messaging
We believe that sending the right message to the right people is the most impactful strategy. While timing is important, we believe the context and content of the message is going to drive the most significant ROI. We can help with your content strategy for both text and picture messages.
Track and Optimize
Campaign optimization is an ongoing process. We like to optimize by continually tracking and measuring results in frequent intervals. We will help define your initial strategy as well as ongoing optimizations that improve the KPIs targeted in our goals.
The Telecommunications Consumer Protection Act (TCPA) was passed into law in 1991. The TCPA regulates telemarketing calls, faxes, pre-recorded calls and autodialed calls. The FCC has ruled that text messages sent by automated systems are ‘automated calls’ and are therefore are subject to the TCPA. The FCC has thereafter made a series of interpretative rulings and guidance in 2013 and again in 2015 in regards to text messaging services and marketing. With TCPA law continually changing it is important to have a partner who can assist you staying compliant.
Clear & Conspicuous Disclosure
The FCC has mandated that certain disclosures be presented to the customers in a ‘clear and conspicuous’ manner. The customer must be aware that they will receive future autodialed text messages on behalf of a specific company on a particular phone number and that their consent is not a condition of purchase. We can help you understand where these terms need to be disclosed to your customers and how they should be presented so that they are unambiguous. We can also let you know when these laws are applicable to your sms communication campaigns and what use cases the FCC has exempted.
Express Written Consent
As of December 2013, the FCC has mandated that all businesses obtain prior express written consent for all autodialed or pre-recorded text messages sent or made to a wireless number for advertising or telemarketing purposes. It is no longer acceptable to simply have a prior business relationship. We can help you understand whether you require express written consent or whether your prior express written consent is valid.