April 24, 2009

Skycore’s Messaging Platform to Power The Oregonian’s Premium Mobile Offerings

Boston, MA (April 24, 2009): Skycore LLC, developers of the leading mobile messaging and content platform, Skycore.com, and Oregonian Publishing Co. today announced the debut of the Pulitzer Prize-winning newspaper’s storefront featuring historic pages available as mobile wallpapers. The joint effort makes The Oregonian one of the first newspapers in the country to take advantage of the ground-breaking mobile technology.

Pages initially available include historical events from the Portland Trail Blazers’ 1977 NBA title to Oregon State University’s upset of No. 1-ranked USC during the 2008 football season, from the end of World War II to the inauguration of Barack Obama. Additional content will be added regularly.

Each wallpaper costs $1.99, invoiced on the buyer’s monthly mobile phone bill. They are available for preview and purchase at http://oregonianphoto.com/mobile/.

“Since before Oregon became a state, The Oregonian has worked hard to reflect the issues and conflicts and celebrations of each era,” said Stephen Hubbard, the newspaper’s marketing services director. “Increasingly, that effort is moving online and onto mobile devices. The Skycore.com partnership is a small and fun part of that shift, blending the newspaper’s past with its future in an entirely new way.”

Powering The Oregonian’s mobile store is Skycore’s Skycore.com platform, which delivers messaging and content through SMS (Short Message Service), MMS (Multimedia Messaging Service) and WAP Push (Wireless Application Protocol).

“Our MMS Composer, bulk messaging and publishing tools uniquely enable marketers, content providers and publishers like the Oregonian to create and deliver premium and ad-supported content very quickly, literally going from concept to publishable content within minutes,” said Rich Eicher, CEO of Skycore. “We are very proud The Oregonian selected our platform.”

For further information please email info@skycore.com or scottnelson@news.oregonian.com.