BOSTON, MA–(Marketwire – Aug 23, 2012) – Skycore LLC, a leading mobile marketing and mobile commerce platform provider since 2003, has today announced enabling ‘Scan to Like’ and ‘Tap to Like’ for brands to add fans at real-world locations using Skycore’s mobile marketing platform.
Skycore’s drag & drop interface allows marketers to simply add Facebook’s Like button and other Social Action widgets to custom, mobile-optimized landing pages. The resulting URL can be embedded in QR Codes or NFC Smart Posters for consumers to scan or tap at the point of experience.
“The ideal time to ask consumers to Like you is when they should ‘like’ you the most — after a good meal, a fun day of shopping, a live performance or virtually any positive brand experience. Our goal is to give marketers the tools to engage with customers in the real world and effectively track the results of those efforts,” said Rich Eicher, CEO and founder of Skycore LLC.
Campaigns can be tracked to the location and source of the Like — e.g. a poster, label, on-pack, publication or in-store signage. The campaign’s effectiveness can be tracked over time and the landing page modified on the fly without changing the embedded URL.
In addition to the Like Button, marketers can drag & drop Facebook’s Share, Subscribe, Comment, Login, Register and Facepile widgets to their mobile landing pages.