June 14, 2011

Smartphone app tracks collaborative deals.

Boston, MA – Skycore LLC announced that its codeREADr smartphone application will enable merchants to electronically track and validate collaborative, multi-merchant deals in real-time. The app scans unique IDs embedded in QR Codes (a 2D barcode format) when presented in print or mobile barcodes by consumers at the POS.

The company believes the app will add incentives for small and medium-size merchants to do away with pencil and paper, using their smartphones to finally digitize their coupon and loyalty reward programs.
Collaborative deals may be offered by marketing companies, membership organizations, communities, business associations, shopping centers or brands. They allow merchants to present offers that can be very compelling to consumers. Participating merchants may be related by location or mutual interests or may simply want to share promotional expenses and leverage existing customer relationships with other participating merchants.
codeREADr can now enable collaborative deals by securely using a single database of valid transaction IDs for all participating merchants. Using codeREADr’s web interface or API, a marketer or group administrator can create and distribute unique app credentials to all participating merchants and associate a shared database to each set of credentials.
‘We decided to support collaborative deals after deal of the day marketers said it would help differentiate their services. Until now, tracking them wasn’t practical or efficient,’ said Rich Eicher, CEO and founder of Skycore LLC. ‘We listened carefully and added features to help them achieve their goal,’ said Eicher.
Each merchant’s scan results are secure and can be independently reported. Marketers have access to all merchant scan data and can distribute results accordingly. They can also offer their own merchant-specific and group analytic services and study the results to improve campaigns and better engage with customers.
‘Collaborative deals are particularly interesting when working with non-competing brands,’ said Tony Castro, CEO of Socialari Multimedia LLC, codeREADr client. ‘We’ve seen a lot of interest from local merchants in variable data printing of these QR codes. It’s one of our strengths,’ added Castro.
Skycore LLC 
Skycore LLC of Boston, MA, has been at the cutting edge of multimedia messaging (MMS) and multimedia content delivery since 2003. Their Cellyspace and codeREADr platforms help small businesses, marketers, brands, retailers and enterprises create, deliver, read and process the data embedded in 1D/2D barcodes for fast and convenient transactions.
Documents and/or Photos available for this release:

  • Online to offline commerce via mobile barcodes
  • Smartphone tracks & validates deals at the POS
  • Smartphone as Enterprise Barcode Scanner
  • Smartphone scans branded QR codes

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 299932