The Apps economy has become so saturated that your app’s success depends on mobile app marketing both online and offline. Our Messaging Platform provides the tools to market your app offline through SMS and MMS. Offline mobile app marketing is ideal for two main business types. Businesses with a brick-and-mortar presence as well as services that are advertised through traditional channels should are prime candidates for the use of SMS and MMS marketing.
Delivering an SMS with a link to your app saves the customer time and energy installing your app. SMS call-to-actions allow you to point customers directly to your page in the app store by delivering a smart link. An example of an SMS call-to-action is a keyword users text in. This keyword can be advertised anywhere, including in your store or on your marketing material.
You can also use multimedia messages (MMS) to enhance the user’s experience. When composing an MMS for your text campaign you can combine pictures or videos of your app with the text. If you have customer information linked to their phone numbers you can deliver personalized text using dynamic merge tags. For example, if you message a customer using their name, or refer to their interests, they may be more likely to hit the download button. Using these tools to create effective mobile app marketing strategy that will help increase your download count.