Publishers Can Now Offer Premium or Ad Supported News Feeds of AFP-Licensed Content Powered by Skycore’s MMS Platform

August 14, 2008

Boston, MA: Agence France-Presse (AFP), a leading, global news agency, and Skycore LLC, a mobile technology firm specializing in Multimedia Messaging Services (MMS), have today announced the immediate availability of AFP-licensed content for publishers to deliver MMS-formatted news to their audience’s mobile phones using Skycore’s MMS platform.

Newspapers and magazines can choose from a broad selection of AFP’s licensable content and offer it to their audiences as branded MMS. Publishers can also choose the frequency, time of day, amount of new content to include with each MMS and whether their messaging services are offered as ad-supported, sponsored or premium.

The premium subscriptions option costs end-users $2.99/month with the fee appearing on the recipient’s mobile phone bill. Revenue is shared between the carriers, end-publishers, and

For ad-supported and sponsored feeds, publishers use templates to insert pre-roll (“front page”) and post-roll (“back cover”) slides for branding and product ads. All slides, including content slides (“run-of-MMS”), can have URL’s embedded in each message linking readers to additional mobile content.

This MMS news product is powered by Skycore’s MMS platform, which delivers content in a slideshow format optimized for each handset. Content is delivered using MMS technology for most handsets because MMS allows content to be received in a subscriber’s inbox in the same, familiar way they currently receive text messages (SMS). Additionally, each MMS message can include up to eight (8) or more slides with images and 4000+ characters of text.

“AFP is a highly respected, global agency with a network of journalists and photographers in 165 countries who deliver media-rich stories which translate extremely well to MMS. We are excited to be working with them to give publishers and their advertisers an effective and innovative means to directly engage their audiences whenever and wherever they are and drive traffic to their mobile web sites,” said Rich Eicher, President, Skycore, LLC.

AFP’s news content covers the events that shape the US and the world, from wars, conflicts and politics to sports, entertainment and the latest breakthroughs in health, science and technology.

“AFP news content is ideal for publishers looking to engage and interact with their audience using compelling international news, entertainment and sports from a trusted, established news agency,” says Gilles Tarot, Sales and Marketing Director for AFP North America. “For newspapers and magazines, the combination of their local/regional content with AFP news for use on the Cellyspace MMS platform is a win-win situation.”

To access and publish AFP content, publishers should contact Katie Juhl, Business Development Manager, AFP North America, via email at or 202-414-0536.

To arrange content delivery via MMS, contact