Advances in MMS add interactive tools for mobile marketing

Jan 13, 2009

By Rich Eicher The anticipated improvements in A2P MMS (MM7) interoperability in Q1/Q2 2009, as announced by the Mobile Marketing Association, will offer mobile marketer’s cross-carrier, interactive multimedia marketing opportunities for engaging customers through their mobile devices.

Mobile marketers have extensively used text based SMS messaging because it has broad reach and it is quick, simple and relatively inexpensive to deliver. These campaigns are often accompanied with hyperlinks to a mobile web address to enhance user engagement with the brand and provide additional content beyond the 160 character limit.

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