September 16, 2010

Enhanced platform debuts scannable barcodes and video in a single MMS.

Boston, MA – Skycore LLC, a global leader in application-to-peer (A2P) multimedia messaging services (MMS) has today announced the launch of their enhanced, online, self-service 2.0 platform enabling brands, retailers and mobile marketers to upload, integrate and deliver engaging video content to consumers along with scannable 1D/2D barcodes and other rich media content.

“For several years now our platform has enabled video messaging and barcode messaging – just not together in the same message,’ stated Rich Eicher, CEO of Skycore LLC. “By integrating such content, marketers can now simultaneously engage consumers with videos and drive sales with coupons, typically in 1D or 2D barcode formats for validation and tracking purposes,” Eicher added.

Applications include a movie trailers sent with discount tickets; video previews of performers sent with concession coupons or VIP access; action sports videos sent with the venue’s ticket or brand’s shopping coupon; and comedic videos sent with mobile receipts and ‘Come Back’ coupon.

The platform includes tools for multimedia composition, transcoding, delivery and storage as well as campaign management, analytics and promotional tools (web links, WAP links, keywords and 2D barcodes). Marketers can send one-off multimedia messages or schedule SMS/MMS alerts to subscribers. It’s free to register and test the platform.

“What makes our platform special is our proprietary transcoding engine, device database and ability to deliver content as MMS or, for some handsets, as binary SMS. We put our technology within reach for businesses large and small anywhere in the world,” remarked Eicher.”

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Skycore LLC is a Boston based company at the cutting edge of multimedia messaging (MMS) and content delivery since 2003. Skycore’s core products include the messaging platform and the codeREADr barcode reading app with integrated web services.