Skycore provides Facebook plugins, such as a Facebook “Like” button to enable viral sharing on the Facebook Open Graph. When the “Like” button is clicked by a visitor, a message appears on the visitor’s friends’ news feeds. Facebook keeps track of an extensive array of metrics about the visitors who clicks “Like” and how that is shared. They make statistics and reports available to the site owner through the Facebook Insights tool. In order to view the Facebook Insights tool you will have to claim the domain where the “Like” was triggered. Since by default your Skycore landing pages are hosted at Skycore’s domain you will have to perform a few steps in order to activate your Facebook Insights. To view Facebook Insights for your landing pages you must link your own sub-domain to Skycore and use that domain with your landing pages. Let’s walk through the step-by-step process of getting social insights set up on Skycore.

Step 1- First, you must setup a CNAME for the sub-domain you wish to use for your landing pages. You can setup CNAMES where your domain is hosted (ie godaddy, network solutions, etc). Contact Skycore to find out where you should point your sub-domain. After you have pointed your sub-domain, contact us so that we can activate the CNAME instead of Skycore’s domain name on your new landing pages.

Your CNAME is mapped to a page created on our server. Same content but different URL.

Step 2 – Visit Facebook Developer portal to get your Insights Tag. You can retrieve your tag from  the Facebook Insights page. On the page click the “Insights for your Website” button at the top right of the page. You are provided with the meta-tag to put on your landing page. Ignore the “Domain” field for now because it is not setup yet. We will come back again in step 5 to activate the Insights.

meta tags domain tags and insights for your website

                     Retrieve your tag and enter the domain you intend to place your tag on.

Step 3- Next, build a page with our mobile landing page builder and paste the Facebook Insights tag in the builder’s “Javascript/3rd Party Analytics” section. Since your sub-domain is now pointed to our servers, it is the equivalent of placing the tag on your own server.

Adding Facebook Insights tag in the Skycore mobile marketing platform

Place the Facebook Insights tag in our mobile landing page builder. Publish the page and visit the URL with your browser.

Step 4 – To configure your root domain, you must give your Skycore account manager this landing page URL with specific instructions to make this page your sub-domain’s root page. Facebook requires that the web page where the tag is placed on must be a root page of the sub-domain (e.g. subdomain.example.com or example.com). In other words, Facebook will not activate insights if you place the tag on a page deeper in the file directory (e.g. subdomain.example.com/folder/page.html). Your Skycore account manger will configure this for you in the back-end. You can also update your page with your logo and other graphics just in case someone visits this page out of curiosity. Do not add a redirect script on this page because it will disable the Facebook Insights. This landing page content will become the default root page for your sub-domain. This is how Facebook knows you own the sub-domain and has the rights to view and manage the insights.

Click edit button to change this text.

build rich media mobile marketing campaigns

Your account manager will set your account so that the landing page acts as the root page.

Step 5- Go back to the Facebook Insights interface once the root page is set up. Enter your domain or sub-domain’s name into the “Domain” field. Now all of the social activity taking place on that domain will be tracked and aggregated in your insight interface. You can view all your metric data, including virality, a measure of the number of people who saw a message of your page being “Liked”.

domain data tracking and site engagement on facebook

Click the “Get Insight” button in the previous dialog box and the site will be tracked. Click on it to see the insight.

If you want to isolate the data of one group of pages from another you can keep track of the various page names and which group they belong to, and then export the page-level Facebook Insights data in order to filter it in Excel using vlookup and filters.