You can now personalize a Passbook Pass with dynamic data using your existing email service providers email merge tag system.
Our platform gives users the ability to create personalized Passbook passes that have dynamic data. This is generally done by merging static data created in a Pass Template with dynamic data uploaded via CSV files. This works well when all of the data is available in advance of the transaction. While dynamic data may also be uploaded in real-time via an API call; API integration requires development effort. In order to ease the integration for third party email service providers, We created a way for our customers to personalize Passes using email merge tags. The solution works with any email service provider who has a merge tag system. This enables any ESP to deliver emails with Passbook Passes generated on our platform.