Our mobile email campaign platform now supports sub-lists. You can schedule a message to send to all audience members or send a message to a specified sub-list. You can also exclude a sub-list from a scheduled blast to all audience members.
The sub-list features gives you the power to deliver messages to a subset or group of customers within a single campaign audience list. Specialized content, personalized for each group, will have a greater potential impact. You can also run A/B tests on different sub-lists in order to determine the effectiveness of a message.
We believe that the future of email marketing will revolve around new ways to target the individual and their interests. It will be important to not only understand the information the individual wants but have but also the ability to exclude the information they do not want to have.