You can now deliver vCards(.vcf) and iCalendar(.ical) through both the MMS API as well as through the Campaign Manager User Interface. The process is as simple as adding an image or video using the same structure and flow that you are used to. We have also enabled text to be delivered alongside the ical/vcard since not every phone supports .vcf and .ical in 2014. You can use this space to provide a fallback/download link to the object until vcard/icalendar MMS transcoding is available in 2015 and more devices have the capability.
Benefits of the Update
There are many useful reasons to send contact information via MMS. Often adding contact information to your phone is not quick and easy. Other times it is awkward to ask for it in person from a service provider. The use cases for vcards is most obvious for business who rely on phone calls to either order something regularly, call in an emergency or conduct business primarily by phone.