March 31, 2009

Dorchester Media and Skycore Team-Up to Offer Premium Celebrity Mobile Wallpapers

New York, NY and Boston, MA (March 31, 2009): Dorchester Media, publishers of Black Beat magazine covering the hot newcomers and superstars of Urban, Hip Hop and Rap music, and Skycore, a leading mobile multimedia service provider, have today announced the immediate availability of Black Beat’s “Pimp Your Phone” lineup of celebrity wallpapers for mobile phones.

Black Beat’s “Take the Biggest Celebrities with You” debut promotion includes wallpapers of some of today’s hottest celebrities, including CHRISTINA AGUILERA (keyword ‘christina’), NELLY (‘nelly’), KATY PERRY (‘katyperry’), Pretty Ricky’s SPECTACULAR (‘spectacular’), KEYSHIA COLE (‘keyshiacole’), BOW WOW and OMARION (‘bowwow’), BARACK OBAMA (‘obama’), BRITNEY SPEARS (‘britney’), PRETTY RICKY (‘prettyricky’), BEYONCÉ (‘beyonce’), LIL WAYNE (‘lilwayne’) and CIARA (‘ciara’).

Each wallpaper costs 99 cents, a one-time charge on the recipient’s mobile phone bill. To get one, simply text the associated keyword to 33563 (standard messaging rates may apply), view online at the or visit Black Beat at or on FACEBOOK,MYSPACE. or follow on TWITTER.

“Black Beat magazine is excited to connect with our readers in a mobile capacity,” states Danica Daniel, the publication’s Editor-In-Chief. John Prebich, Black Beat’s CEO and Publisher adds, “Teens are constantly on the move and these hip and innovative wallpapers are our way to move with them. We will be everywhere they want to be.”

Powering the composition, storage and delivery is Skycore’s online, mobile messaging platform,

“Adding Dorchester Media to our growing list of premium publishers was a lot of fun. It’s also encouraging to see ‘Lil Wayne’ and ‘Barack Obama’ wallpapers offered side by side because it means Black Beat readers are both hip and informed,” said Steve Turcott, Account Director at Skycore. “And in today’s economy we’re happy to provide publishers with new opportunities to connect with their readers and generate additional revenue from their content,” he added.

For more information on the messaging platform please visit or email